One of the biggest misconceptions when it comes to online marketing is that local businesses do not need to invest in search engine optimization services. However, nothing could be further from the truth. In fact, local businesses absolutely need to invest in SEO if they want to stay ahead of the competition and get more potential customers. If you are still in two minds whether your local business needs to invest in SEO, this article will help you identify the major benefits of investment in local search engine optimization.
You need to invest in local search engine optimization services today as almost everyone carries a smart phone in their pocket these days. A smart phone is used for local searches, among other things. In fact, people are in the habit of using the search on their phone in order to find local products and services. This is the reason that mobile search has overtaken desktop search. In other words, more people use search engines on their mobile phones as compared to people using search on their desktop computers.
Also, research suggests that an overwhelming majority of desktop users also conduct local searches. Google has also clarified time and again that the majority of searches are local in nature. In other words, people use search engines to find local businesses, and if you are not investing in search engine optimization for your business, your business is unlikely to appear on those search results which means you are missing out on a huge chunk of potential customers.
If you run a local business and understand the importance of local marketing but you are still not convinced about the investment in search engine optimization, consider the fact that there are over 300 million websites online and this number is increasing at a fast pace. These days, almost every business has an online presence and tough competition means that you need to do something in order for your business to appear on the first page of search results for keywords and phrases that people typically use to find businesses such as yours. The competition is so tough that without following a proper search engine optimization strategy, you will find it difficult to rank your business website high on the search engine result pages.
One of the biggest advantages of local search engine optimization as a marketing channel is that it is a marketing channel that delivers the highest ROI in terms of marketing spend as compared to other online marketing channels. While you will need to invest some money initially to obtain high rankings in the local search results, keep in mind that this investment will keep on delivering for many years to come. On the other hand, all the other marketing channels require you to keep paying the platforms in order to keep getting traffic.
Since the share of searches with local intent is growing, Google has also been paying more attention to local search results. It also means that it prefers local businesses as it strives to provide relevant results to its users. Google is also increasingly focusing on individualized results. It simply means that the search results a person gets for a particular query may be completely different from the results obtained by another person for the same query. Therefore, it is important for local businesses to optimize their websites in order to get more traffic from Google.
As far as hiring the services of an agency for local search engine optimization is concerned, you need to take into account several factors including the experience of the agency as well as its expertise in your particular industry before hiring them.
Overall, it is important for local businesses to invest in local search engine optimization in order to get high quality targeted traffic from organic search. If you do not invest in SEO, your competition will and you get left behind. So, give a call today to an experienced and reliable SEO agency in order to get started.